Insights
Practical advice for winning clients online
Guides on websites, online stores, AI automation and SEO from the team behind 2,500+ projects since 2015. Written for business owners, not developers.
SEO · 4 min read
Local SEO for service businesses: a practical checklist
The on-page, technical and Google Business Profile basics that help nearby customers find you, in an order you can actually work through.
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AI & automation · 4 min read
How an AI chatbot can answer customers and capture leads
What a website chatbot can and cannot do, how it is trained on your own content, and how to set it up so leads reach your team.
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Ecommerce · 4 min read
Shopify or WooCommerce: how to choose for your store
A plain-English comparison of running costs, flexibility, content and day-to-day management, to help you pick the right ecommerce platform.
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Ecommerce · 4 min read
Selling on TikTok Shop with Shopify: what to set up first
How to prepare your Shopify store, product listings, promotions and creator partnerships before you open a TikTok Shop.
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Custom development · 4 min read
Custom CMS or WordPress theme? How to decide
When an off-the-shelf theme is enough, when your content needs its own structure, and the questions to answer before you commit to either.
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